Follow the lovely Atlantic coastline from Agadir to Essaouira for a full-day tour of the ancient city. Explore the town’s lively port, travel to the UNESCO-listed Media, admire the elaborate marquetry, and enjoy a tranquil stroll down the endless beach.
Your day-long adventure begins as you head north from Agadir to the former Portuguese city of Essaouira, passing isolated beaches and the village of Taghazout along the way. Once known by its Portuguese name of Mogador, the city of Essaouira is a citadel with a prestigious past, occupied by various civilizations since prehistoric times. And famous for its Tyrian factory that once supplied Rome with its legendary purple dye, Essaouira is a cradle for artists of all types. Upon your arrival in the city, embark on a tour of the port and watch as the fishing boats return home. The Bab El Marse port not only has its Sqala canons on display, but it offers amazing views of the Atlantic Ocean and the Medina. Travel to the Media itself—a UNESCO World Heritage site—and go inside to meet celebrated marquetry inlayers and cabinetmakers. Stop in at the Women’s Cooperative manufacturer of argan oil, and then enjoy some free time exploring the alleyways of the Medin, strolling along the endless beach, or testing out some fresh fish at a local beachfront restaurant.